Still live blogging from PodCamp Cape Town 2007 - and it’s going brilliantly. It’s like an extra-long, super-concentrated 27 Dinner, with a room filled with some of the sharpest, most creative and most excited minds in the industry.

Brad Shrimpton from Apple IMC gave us a peak at the wonderful white (as in colour, not in race) world of iPods and all things Apple. His hands-on demo of Apple’s Garage Band application made for a fascinating 15 minutes. The simplicity with which this application manages recording and uploading of podcasts is remarkable. The educational possibilities being made possible via podcasting are staggering. He also mentioned the launch of the new Leopard platform - coming this week, so watch the press.

De Waal Steyn from Die Burger’s multimedia newsroom aired some home truths about the development of online media serving in South Africa and the challenges behind producing, editing, uploading, marketing, managing and monetizing online video content. He believes that we live in a 2meg economy, where users prefer snippets of info to long-loading epic video productions. Many good questions raised. But more importantly, De Waal mentioned his enthusiasm at the industry coming together at events like PodCamp to examine our common challenges and together create a stronger industry in the future. Bravo.

Speaking of the need to monetize, Rowan Polovin from MyVideo looked at the current state of the online video environment in South Africa and outlined a few revenue models and advertising options. He listed MyVideo, Zoopy, Die Burger and The Times as some of the major channels of local video delivery and suggested that the future of video in this country looks brighter than ever.