Coming up for air this week. Uploading functionality and member profiles have grown leaps and bounds. Very happy with where things are going and I think our users are going to enjoy having a profile that puts everything in one place. BUT, we’ve already come up with a really exciting new way to let members truly control their space. I can’t get it into the ’system’ until we’ve launched though, so I’m calling it Zoopy 2.0 and have locked it away in a Top Secret drawer. Can’t wait to let it out.

But anyway, been reading some very interesting stats regarding the average social networking citizen. Obviously no stats for SA (yet) but international trends indicate that most users who’ve registered at one sharing site actually have profiles at 3 or more social networking sites, all at the same time, all being updated, pimped and checked at least twice a week. These same users apparently have at least 3 email addresses too. I can believe that … because I do.

I’ve got around 14 active email addresses, all for different purposes. It’s like dressing appropriately for different occasions. You wouldn’t wear shorts to a wedding. So I wouldn’t give my company email address to an old friend from school. And I wouldn’t give my personal address to a potential partner. And I wouldn’t expose my company name if I was making enquiries into a project that I wanted to keep confidential until an NDA was signed. ANYWAY, point here is that it seems old-school ‘one brand to rule them all’ mentality really doesn’t apply online anymore. People co-exist and co-share everywhere. Many hats, many usernames, many email addresses, many friends, many bookmarks.