Gareth Rosslee, editor of SARugby.com, is up front to explain how SA Rugby increased their traffic by changing their online strategy.
About SARugby.com:
- Average visit length of 9 minutes
- Grew from 12 000 impressions per month in 2004 to 2 million per month
They wanted to provide their users with something exceptional. Something beyond the newspaper sports reader. Something to get the older rugby supporter online. So they:
- launched a Facebook feed
- started streaming audio and video to readers 3 years ago
- virtual replay application, which streams the last four replays of actual Rugby World Cup games
