Mar
27

Leon Orsmond - Osmosis - Viral strategies

 
 
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Leon Orsmond, the Disruptivator at Osmosis, is here to speak about viral strategies and straight off the bat, he's not the usual kind of speaker. He immediately asks everyone to close their laptops (voluntarily) because he appreciates direction at...
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Mar
27

Allan Kent - AtPlay - Integrated marketing

 
 
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Allan Kent, Head of AtPlay, is talking about changing the face of marketing by integrating new media into your traditional marketing strategy. People don't trust businesses the way that they used to. They trust their peers. Allan mentions the s...
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Mar
27

Patrick Collins - Virtuality and the Rise of the Avatar

 
 
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Patrick Collings, partner of Sagacite Brand Agency, is speaking about Virtuality and the Rise of the Avatar, examining at the concept of virtual worlds (and the people who visit them). Brands have been dealing with the concept of virtuality for q...
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Mar
27

Paul Jacobson - Jacobson Attorneys

 
 
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Paul Jacobson, a new media lawyer and blogger from Jacobson Attorneys, explores new media and technology law and the effects of this on your marketing deployment.When it comes to new media: don't panic! There are legal issues to bear in mind, so i...
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Mar
27

Lize Esterhuizen - Stellenbosch University

 
 
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Lize Esterhuizen, Web Editor at Stellenbosch University, is in the spotlight and will be reflecting on how they created an electronic environment for academic and social networks through the e-life of students at Stellenbosch University. They'v...
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Mar
27

Tyler Reed - Younique

 
 
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Tyler Reed, creative strategist at Younique, connects his clients (big brands in South Africa) with the youth market online and on mobile. At just 20 years old, he's not just talking the talk - he's part of the community he represents, so his opin...
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Mar
27

Mike Stopforth - Cerebra

 
 
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Mike Stopforth, founder of social media consultancy Cerebra and co-founded of blog aggregator Afrigator is doing the invisible presentation routine, after a few technical glitches. So lots of hand gestures :) Mike is talking about social media ...
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Mar
27

Vincent Maher - Mail and Guardian Online

 
 
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Vincent Maher, strategist at Mail and Guardian Online and development brain behind Amatomu, swans onto the stage to talk about the online strategies employed by M&G in the last year or so. With a budget of R0, Vincent was tasked with conceptu...
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Mar
26

Colin Daniels - Avusa Media - Mobilising the web

 
 
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Colin Daniels, Publisher of The Times Online, is up next - the last speaker for today - and will be elaborating on this thoughts on Mobilising the Web. Heard of 2D barcodes (semacodes)? These: store data in 2 dimensions differ in shape from t...
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Mar
26

Herman Heunis - Exploring the evolution of MXit

 
 
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Herman Heunis, the founder and MD of local mobile success story MXit, has taken to the stage to explore the evolution of MXit and how they captured the youth market. Herman shoots out a question: how many of us (with kids) have contracts out on...
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Mar
26

Rick Joubert - Vodacom - The development of mobile as a medium

 
 
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Rick Joubert, Head of Mobile Advertising at Vodacom, flew onto stage to investigate the development of mobile as a medium to rival traditional media. Rick pulls up a list of the Seven Mass Media: Print Recording Cinema Radio TV Internet Mobil...
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Mar
26

Arthur Goldstuck - World Wide Worx - Mobile and blogging statistics

 
 
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Arthur Goldstuck, CEO of World Wide Worx and renowned Big Kahuna in the SA internet/mobile space, is taking us through his version of Double Trouble: a one-two punch presentation on (1) mobile trends in SA and (2) the SA blogosphere, counted. The ...
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Mar
26

Eric Edelstein - Affiliate marketing

 
 
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Eric Edelstein, chairman of Traffic Synergy, is talking affiliate marketing. More specifically, "Assessing affiliate marketing and the instant global sales force it creates". As an indication of the power of affiliate marketing, Eric starts by ...
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Mar
26

Jon Bishop - Turning your target market into your audience

 
 
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Jon Bishop, who helped Netcare tackle new media, is talking about turning your target markets into your audience. Some of the communication challenges in the group: Hospitals are flooded with posters Nurses are not PC based Nurses are overwor...
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Mar
26

Gareth Rosslee - SARugby.com - Online strategy

 
 
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Gareth Rosslee, editor of SARugby.com, is up front to explain how SA Rugby increased their traffic by changing their online strategy. About SARugby.com: Average visit length of 9 minutes Grew from 12 000 impressions per month in 2004 to 2 mill...
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Mar
26

Justin Hartman - Avusa Media - SEO and Social Media

 
 
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Justin Hartman, co-founder of Afrigator and new media innovator at Avusa iLab, is talking Search Engine Marketing and Social Media. Big topic in today's world of online marketing. A few elements from Justin's presentation: SEO 101 Three catego...
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Mar
26

Rudolph Muller - MyADSL - Broadband: local vs international

 
 
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Rudolph Muller, founder of MyADSL, is talking broadband, broadband, broadband. His hypothesis: new media and broadband are equal partners that need each other to grow. According to Rudolph's stats slide, the usage in SA looks something like thi...
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