Dave 'Joe' Edmeades. Alicedale is typical of many small towns in South Africa; a place of extreme poverty, with townspeople that are under-educated and unemployed. For the past 10 years Alicedale Community Richening Empowerment (CARE), an organisation directed by Pumla Gojela assisted by a few women volunteers has set out with a vision of creating community and social upliftment in Alicedale.
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