Musica campaign follow up

Following on from the repositioning of Musica as an entertainment retailer, and launching the new brand statement, "A World Awaits", Musica is aiming at getting Christmas shoppers through the doors with ads combining animation and product video.

Says The Jupiter Drawing Room CT Creative Director Livio Tronchin, "Continuing the new animated black and white ad campaign, Christmas is tackled with a more contemporary feel. Once again, our hero is drawn from the real world into an animated fantasy world where all the pleasures of entertainment are at his fingertips - but this time Christmas provides the backdrop."