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National Skirt Extension Project (NSEP) was brought to you by Mrs Ball's chutney

Posted by rickstar 7 months ago
(00:50 • 400x226 • 2.12MB)
Views over the last month 686 views

So the secret is out. The National Skirt Extension Project that caused so much concern was actually a marketing campaign for Mrs Ball's chutney, to push the message that their chutney will never change. They got quite a bit of online and social media coverage for it too.

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7 comments

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  • Posted by ret:6 months ago

    Mrs. B******s! The dog's b******s that is. Which is a good thing. I love viral marketing like this.

    Reply
  • Posted by Wolfie:7 months ago

    Excellent worth a good chuckle

    Reply
  • Posted by christa:7 months ago

    Could not believe my eyes when I saw it in the media, I thought what are people wasting money on now!!! Good laugh though. Love Mrs Balls!

    Reply
  • Posted by nickgrubb:7 months ago

    I like this... I have no problem with people marketing via SM, as long as they make the content worthwhile and this was def worth a chuckle. Good work...

    Reply
  • Posted by phillipgibb:7 months ago

    ha ha ha, an example to leveraging eh?

    Reply
  • Posted by whosurdaddy in response to whosurdaddy's comment:7 months ago

    Not that it was them, but that it was a campaign ...

    Reply
  • Posted by whosurdaddy:7 months ago

    I knew it!

    Reply

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