In an increasingly challenging parenting environment, where picky kids refuse to take their vitamins, the quest for the perfect vitamins for toddlers has evolved into a unique journey. The exploration of ways to support our little ones’ nutritional requirements has led us to two prominent contenders: Hiya and Mary Ruth’s.

These brands have emerged as stalwart competitors, offering high-quality multivitamins meticulously crafted to appease even the fussiest of young palates.

Hiya Vitamins vs Mary Ruth

With a careful eye, we examine the offerings of Hiya and Mary Ruth’s, closely considering factors like sugar content, texture, price, packaging, and ingredients. Just as each toddler boasts their own unique disposition, preferences in vitamins can diverge widely, transforming the pursuit of the perfect supplement into an adventure all its own.

But which one is right for you?

Let’s dive in and explore Hiya vitamins and Mary Ruth’s vitamins to discover what makes them special and figure out which one might be just what you need!

Comparison Table


Editors Choice




MaryRuth's Vitamins




Where to Buy


Artificial Sweeteners

Organic Sugar

Number of Essential Nutrients 



What They Support

Immune system, brain function, nervous system, and behavior in kids.

Immune Support, cellular metabolism, energy boost and general wellness

Organic Fruits and Vegetables


Organic Apple, Beet, Broccoli, Carrot, Gren Cabbage, Kale, Parsley, Spinach, Blueberry, Raspberry, Strawbery, Tomato.

Noni fruit, Cranberry extract, Aloe vera extract

Approved Ages

Toddler formula 2-3, Kids formula 4+

Children 1 to 3 years of age, 4+ 

Included Vitamins

Vitamin A
Vitamin C
Vitamin D3
Vitamin B1
Vitamin B12
Pantothenic acid

Vitamin A
Vitamin C
Vitamin D

Vitamin E

Vitamin B6

Vitamin B12





Pantothenic acid

Sustainable Packaging

Vitamins per day


1/2 Teaspoon 1 - 3 Years 

1 Tablespoon 4 - 13 Years 

No gummy junk

Reusable bottle

Customers Rating

Shipping Information & Time

USA = 3-5 days - FREE

Free U.S. Shipping

Learn More


Hiya Kids Vitamins

Hiya Kids Vitamins are specially formulated multivitamins designed to meet the nutritional needs of children, particularly picky eaters.

These chewable tablets aim to provide essential vitamins and minerals that might be lacking in a child’s diet while offering a candy-like taste that appeals to young palates.

Hiya Kids Vitamins are crafted to support children’s growth, development, and overall well-being, making them a popular choice among parents seeking an effective and enjoyable way to supplement their children’s nutrition.

Mary Ruth Kids Vitamins

Mary Ruth’s Kids Vitamins are a range of carefully crafted multivitamins that provide essential nutrients for children’s optimal growth and development.

These vitamins are created with a commitment to quality, focusing on being vegan, gluten-free, sugar-free, nut-free, and soy-free, catering to various dietary preferences and restrictions. 

With a liquid format and adjustable serving sizes, Mary Ruth’s offers a versatile option tailored to various age groups within the family.

These vitamins are designed to address the nutritional needs of picky eaters and offer a convenient way for parents to ensure their children’s health and wellness.

Sugar and Sweeteners Comparison



  • Monk Fruit Magic: Utilizes monk fruit extract for sweetness, a natural alternative to traditional sugar.
  • Antioxidant Boost: Monk fruit’s unique antioxidants offer a sweetness level akin to sugar.
  • Natural Sweetener: Incorporates mannitol, a naturally occurring sweetener from fruits and vegetables.
  • Dentist-Approved: Dentists recommend Mannitol as a sugar substitute, promoting dental health.


  • Mild Chalky Taste: Some users might detect a slight chalky taste due to the combination of sweeteners.

Mary Ruth


  • Glycerin Goodness: Features glycerin for sweetness and as a base for active ingredients.
  • Natural Source: Glycerin is derived from vegetable oils, aligning with Mary Ruth’s vegan approach.
  • Balanced Sweetness: Provides sweetness while serving as a crucial component in the multivitamin’s composition.


  • Liquid Texture: Liquid multivitamin texture might not be as enjoyable for all children, impacting their overall experience.

It’s impressive how both Hiya and Mary Ruth’s have achieved the delicate balance of producing sweet-tasting, nutritious products while steering clear of added sugars.

Vitamin Texture Comparison

Hiya Chewable Tablets


  • Familiar Texture: Resembles well-known chewable candies, making them approachable for toddlers.
  • Easy Consumption: These tablets are designed to be chewed, making them easily consumable for little ones.
  • Consistent Experience: Ensures a consistent texture in every tablet, guaranteeing a uniform experience.
  • Toddler Acceptance: Generally well-received by kids due to its recognizable format.


  • Chalky Resemblance: Some users might find the chalky texture reminiscent of candies like Sweetarts or Tums.

Mary Ruth Liquid Format


  • Alternative Consistency: Offers a liquid texture, distinguishing it from traditional chewables or gummies.
  • Flexible Consumption: Liquid form might cater to children who prefer liquids.
  • Natural Ingredients: Contains vegetable glycerin, xanthan gum, and potassium sorbate for enhanced texture and preservation.
  • Neutral Taste: Taste is akin to liquid medicines, which can be preferable for some.


  • Variable Acceptance: Reception could differ based on individual preferences for liquid consumption.
  • Consistency Concerns: Occasional reports of color and formula inconsistencies in user reviews.
  • Adaptation Challenges: It might require creative mixing with foods or beverages for selective eaters.
  • Texture Resistance: Some children might resist liquid intake due to its distinct texture.

Regarding vitamin texture, Hiya’s chewable tablets offer a familiar and easy-to-consume option, though a potential chalky association might deter certain users. On the other hand, Mary Ruth’s liquid format provides an alternative texture, with adaptability concerns and mixed reactions owing to its taste and texture, as reported by users.

Ultimately, the choice between Hiya’s chewable tablets and Mary Ruth’s liquid format may hinge on your child’s acceptance of liquids and their preferences in terms of texture and taste.

Vitamins & Minerals Comparison

Differences to Note:


  • Includes Selenium, aiding sleep, mood, and inflammation.
  • It has Manganese, supporting metabolism and inflammation.
  • It contains Calcium, which is beneficial for bone health and development.
Amount per tabletDaliy Value children < 4 yearsDaliy Value children > 4 years
Total Sugars 0g0%0%
Vitamin A 360mg120%40%
Vitamin C 40mg267%44%
Vitamin D 25mcg167%125%
Vitamin E 3.5mg58%23%
Vitamin B1 0.5mg100%42%
Vitamin B2 0.6mg120%46%
Vitamin B12 2mcg222%83%
Folate 200mcg133%50%
Biotin 25mcg313%83%
Iodine 50mcg56%33%
Pantothenic acid 2.5mcg125%50%
Calcium 20mg3%2%
Zink 3mg100%27%
Selenium 15mcg75%27%
Magnanese 1.5mg125%65%
Percent daily value are based on a 2000 calorie diet.

Mary Ruth’s:

  • It contains Choline, which supports brain and nervous system functions.
  • It has Betaine, promoting digestion and reducing heart disease risk.
  • It contains Inositol, impacting cell membranes, insulin levels, mood, and metabolism.
Amount per tabletDaliy Value children < 4 yearsDaliy Value children > 4 years
Total Sugars 0g0%0%
Vitamin A 80mcg27%57%
Vitamin C 8mg50%50%
Vitamin D 1.7mcg11%50%
Vitamin E 1.5mg25%60%
Thiamin 0.5mg100%250%
Niacin 2.7mg45%100%
Riboflavin 0.54mg108%250%
Vitamin B6 0.71mg142%250%
Vitamin B12 1 mcg111%250%
Folate 40mcg27%64%
Biotin 25mcg313%500%
Pantothenic acid 0.8mcg40%100%
Choline 10mg2%
Zink 0.1mg3%5%
Chromium 1.5mcg14%26%
Inositol 4.2mg25mg
Betaine 0.8mg 10mg
Percent daily value are based on a 2000 calorie diet.

Both Hiya and Mary Ruth’s boast plant-based vitamins and minerals, but a few distinctions stand out:

  • Hiya includes Selenium and Manganese for sleep, mood, inflammation, metabolism, and Calcium for bone health.
  • Mary Ruth incorporates Choline for brain function, Betaine for digestion, and Inositol for cell membranes, insulin, mood, and metabolism.

These differences offer diverse benefits, making both options compelling in their own right.

Packaging and Sustainability Comparison



  • Eco-Friendly Packaging: Hiya impressively sends a reusable glass container in the first shipment, followed by refill packets. This reduces plastic use and waste.
  • Sustainability Promotion: The concept of refill packets and glass container encourages eco-consciousness and waste reduction.
  • Reusability: Glass container can be reused, contributing to a greener lifestyle.


  • Fragile Glass: Glass container may be delicate and susceptible to breakage, posing potential safety concerns.

Mary Ruth


  • Convenient Individual Bottles: Each order of Mary Ruth’s comes with a new plastic bottle, ensuring hygiene and freshness.
  • Ready Availability: Bottles arrive pre-filled, eliminating the need for mixing or preparation.


  • Limited Sustainability: Frequent provision of new plastic bottles contradicts sustainability goals and increases plastic waste.
  • Refrigeration Requirement: Needs to be refrigerated due to its liquid nature, which can occupy precious refrigerator space.
  • Environmental Impact: Repetitive use of plastic bottles contributes to plastic waste accumulation.

When considering packaging and sustainability, Hiya’s emphasis on reusable glass containers and refill packets presents an environmentally conscious approach. In contrast, Mary Ruth’s use of plastic bottles for each order might be less aligned with sustainability efforts, while the refrigeration requirement adds further storage space considerations.

Toddler Approval Comparison



  • Candy-Like Appeal: Hiya vitamins are well-received due to their candy-like taste.
  • Positive Experience: Kids often enjoy taking them, making vitamin intake more manageable.
  • Liquid Intolerance: Kids who do not like liquid medicine will appreciate Hiya’s chewable format.


  • Varied Preferences: While generally liked, individual preferences can differ among toddlers.

Mary Ruth


  • Liquid Adaptability: Children accustomed to liquid medicines might find Mary Ruth’s liquid format acceptable.


  • Mixed Reactions: Responses may vary widely, with some kids taking to the liquid format and others not.
  • Taste and Texture: Liquid taste and texture might differ from what toddlers are used to.


  • Familiarity Factor: Mary Ruth might work if your child is comfortable with liquid intake and is adaptable to taste changes.
  • Preference Puzzle: If you suspect your child might resist liquids or taste alterations, Hiya’s chewables could be a safer choice.

Ultimately, choosing between Hiya and Mary Ruth hinges on understanding your child’s preferences. If your toddler embraces liquid medicines or is open to trying new tastes, Mary Ruth’s liquid might work. However, if you anticipate potential challenges with liquid intake or altered tastes, Hiya’s candy-like chewables could be a more suitable option.

Toddler Approval Comparison

Age Range Comparison


  • Suitability: Recommended for ages 2+.
  • Focused Use: Tailored for picky eaters, addressing the vital nutritional needs of toddlers.

Mary Ruth

  • Suitability: Also suitable for ages 2+.
  • Versatility: Unique feature allows the entire family to use it, with serving sizes adjusted by age.

Choosing between Hiya and Mary Ruth’s for the recommended age range largely depends on your specific family needs. Both options cater to the picky eating stage that often surfaces around age 2. However, if you’re seeking a vitamin solution that can be integrated across various ages within your family, Mary Ruth’s stands out with its adjustable serving sizes.

Price Comparison



  • Sliding Scale Pricing: Reduces the price per child when adding more kids to the subscription.
  • Transparent Pricing: Clearly defines the pricing structure based on the number of kids.


  • Higher Monthly Cost: Regular price of $30 per 30-day supply per child might accumulate over time.
  • Automatic Subscription: The subscription is automatically applied. You can only cancel it after buying.

Mary Ruth


  • Cost-Effective in the Long Run: Despite a higher initial cost, the 32-oz bottle offers more servings, making it economically efficient.
  • Serving Quantity: Provides over 370 servings for ages 2-3 and over 125 servings for ages 4-10, making it a lasting investment.
  • Subscription Discount: Offers a reduced price of $40.46 when subscribing monthly, enhancing affordability.


  • Higher Upfront Cost: Initial cost might deter those seeking a more budget-friendly option.
  • Non-Sliding Scale: The pricing structure does not offer a sliding scale reduction based on the number of kids.

When evaluating price, Hiya’s scaled pricing caters to different family sizes. On the other hand, Mary Ruth’s provides a cost-effective solution in the long run, offering ample servings and a subscription discount. While Hiya might be more accessible in the short term, Mary Ruth proves to be a more economical choice over time, particularly for families with multiple children.


In the quest for the perfect vitamin solution for picky eaters, both Hiya and Mary Ruth offer distinctive qualities that cater to the nutritional needs of toddlers.

Ultimately, the decision between Hiya and Mary Ruth hinges on your priorities. If family-wide adaptability, dietary restrictions, and a vegan approach are paramount, Mary Ruth’s might be your choice.

kid holding hiya vitamins

On the other hand, if you value the inclusion of specific vitamins, chewable convenience, and the taste appeal of candy-like vitamins, Hiya emerges as the preferred option. Your child’s acceptance and your family’s dietary preferences will play a pivotal role in determining the ultimate champion of toddler vitamins for your household.

Written by Bato

Bato is the father of three beautiful children. When he's not dealing with product reviews and comparisons, he enjoys hiking through untouched nature. He loves adrenaline sports such as skiing, hiking, rafting, and scuba diving. In addition, he likes to grill and discover new exciting food.

Leave a Reply